Companies use sales promotions to increase demand for their products and services, improve product availability among distribution channel partners, and to coordinate selling, advertising, and public relations.
Why is sales promotion necessary?
The main purpose of sales promotion is to boost sales by creating demand, that is, both consumer demand as well as trade demand. It is a supplement to advertising and personal selling.
How does sales promotion help promotion?
More customers try a new product as a result of sales promotion. It includes attractive incentives that help increase brand awareness and eventually leads to more sales.
Why is sales promotion effective?
Sales promotions are a great way to get people to buy your product or sign up for your service. They boost short-term sales, attract new customers, prompt positive online reviews, and lead to repeat purchases.