promotion aims to increase awareness, create interest, generate sales or create brand loyalty. The market mix includes the four Ps, price, place, and promotion, and it is one of the basic elements. The promotional mix or promotional plan includes promotion.
What are the 4 major types of promotion?
- It’s advertising. Any form of paid communication or promotion for a product, service or idea is advertising.
- There is a sales promotion.
- Public relations are done.
- Direct marketing is done.
- Referencing about the author
Any form of paid communication or promotion for a product, service or idea is advertising.
A decision is made across five Ms Mission, Money, Message, Media and Measurement. The choice is dependent on reach, transmission and impact on the customer.
Newspapers, television, direct mail, radio, magazine and the internet are some of the media types made from this choice. The overall marketing objective of the company is considered when selecting sales promotional activity. The final selection of consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. Constant interaction with customers, employees, and different stakeholders is what companies need to survive.
The direct responsibility of marketing public relation is to support corporate and product branding activities. Once the story is in circulation, MPR can establish credibility and create a sense of mystery among sales people and dealers. Direct marketing makes an experience pleasant and saves time.
What are the 3 purposes of promotion?
inform the market, increase demand and differentiate a product are the main promotional objectives.