Neal Kaplan I'm a director of technical communications working for a data analysis startup in Redwood City. I started as a technical writer, and since then I've also been learning about information architecture, training, content strategy, and even something about customer support. I'm also passionate about cross-team collaboration and user communities.

How do publishers find new authors?

51 sec read

It’s really useful being able to get a sense of an author instantly if they have an online presence, because social media websites have changed the way we find and connect with authors.

How do new authors get published?

There are two publishing options for new authors. A book deal is signed with a publisher. The deal gives the publisher exclusive rights to print and distribute the book.

How do authors get discovered?

A publicist’s efforts to gain coverage in the broadcast media are some of the factors that contribute to book discovery.

What do publishers need from authors?

Publishers are looking for authors who have a deep understanding of their subject. They want to learn more about difficult topics or look at a familiar subject in a different way. In terms of importance, subject matter expertise is more important than every other item.

Do publishing companies hire writers?

Full-time writers are more likely to be hired by larger companies. Smaller companies will include content development in other positions.

How much does a publisher pay an author?

Under standard royalties, an author gets 20 to 30% of the publisher’s revenue for a hardcover, 15% for a trade paperback, and 25% for an eBook. 25% of all revenue earned by the publisher is brought to the author by every hardcover release.

Do publishing companies charge authors?

Traditional publishers don’t charge the authors any money, but do share royalties with the author for all book sales.

Neal Kaplan I'm a director of technical communications working for a data analysis startup in Redwood City. I started as a technical writer, and since then I've also been learning about information architecture, training, content strategy, and even something about customer support. I'm also passionate about cross-team collaboration and user communities.

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