Neal Kaplan I'm a director of technical communications working for a data analysis startup in Redwood City. I started as a technical writer, and since then I've also been learning about information architecture, training, content strategy, and even something about customer support. I'm also passionate about cross-team collaboration and user communities.

What are the five key elements of winning business proposal?

4 min read

  • The title page. A business proposal is a strong and concise presentation of your ideas and what you are offering.
  • Introduction.
  • Problem/Project statement.
  • Methodology.
  • Pricing and deliverable.

The purpose of a business proposal is to show the benefits of your product or service to your client in the best possible way and convince them to make a decision in your favor. A black and white document with just the proposer’s and client’s names printed on it is more effective than the title pages. The client should be encouraged to continue reading by focusing on a few key sentences in the introduction. If you start with: “I also noticed that…” or “I would suggest paying attention to…” you can show initiative and be discreet at the same time. Bullet points or flow charts can be used to make everything clear and understandable in this part of the business proposal template. You can be sure of making a great impression if you keep these essential elements in mind when you write a business proposal.

What are the key elements of a business proposal?

  • Title.
  • Table of contents.
  • Executive summary.
  • The problem statement.
  • The proposed solution.
  • Qualifications.
  • The timeline.
  • Pricing, billing and legal.

A business proposal is a document used by a B2B or business-facing company to persuade a prospective buyer to buy their goods or services. The gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with.

What are the top 5 things to keep in mind while writing a winning proposal for the client?

  • Focus on the client immediately: Engage from word 1.
  • Focus on your discussions: Stay on the topic at hand.
  • Focus on clarity: Keep your language easy to understand.
  • Focus on the value of the solution: Give the buyer reasons to move forward.

A keynote speaker who begins a presentation with a 10 minute discourse of who he is, where he works, and why he’s qualified to give the speech is more interesting than someone who engages the audience from word-one. It’s not a good idea to go to this sale before the proposal stage and even greater for the next project. Sounds simple, but many sellers need to give a lot of information about their products and services. Here’s everything, and I mean everything else. This desire to not be pigeonholed as a provider of just one product or service trips up the ability to gain commitment for new business. Give only enough technical or methodological detail to gain the commitment to move forward now, and explain your solution in plain English.

What are the 5 steps of writing a business proposal?

  • Step 1Discovery. We schedule local meetings or conference calls to help define how your business will operate and make money.
  • Step 2Business Assessment.
  • Step 3Market Research and Regulations.
  • Step 4The Numbers and the Team.
  • Step 5Completion of the Business Plan.

We use a phased approach to determine if a business idea is worth pursuing by identifying the target customer, examining the market and doing financial projections. The data we compiled in Steps 4 to 5 is used by our team of professional writers to create a compelling business plan. We put the expenses, marketing strategy, management team, financial trends and necessary graphs, charts and pictures into a logical assessment of what is required to have a successful business. When Step 4 is complete, you will have a professionally written, logical plan that you can present to the state. We assign an accountant or CPA, subject matter expert, financial consultant, marketing research expert and/ or writer based on the need.

How do you win a business proposal?

  • Executive Summary. This should be the first section of your business proposal.
  • Scope. This is the next section of the proposal.
  • Cost of Solution. Your customer needs to know how much your solutions costs.
  • Delivery.
  • Terms.
  • Expiration Date.

Business proposal templates with professional designs can be found on Envato Elements and GraphicRiver. You will get unlimited access to hundreds of winning business proposal templates when you sign up for an Envato Elements membership. If you don’t want access to a lot of design assets and only need to download a single business proposal template, what would you do? Five quick business proposal design tips will help you wow potential clients, partners or investors. If you start with a business proposal template, you should change colors, fonts, and other visual styles to reflect your brand.

What are the different steps to win a business proposal?

  • Study the Requirements. Image credit: graphicstock. Writing a winning proposal begins with a clear understanding of the client’s requirements.
  • Develop a Methodology. Image credit: Shutterstock.
  • Outshine Your Competitors. Image credit:

When large corporations and government agencies need to buy products or services from an outside source, they often release a Request for Proposal (RFP), a formal document outlining their needs. It will take a lot of time and effort to prepare this proposal and you may decide to wait for a better opportunity. If any previous attempts have been made to reach the goals outlined in the RFP, why did they not work? Senior managers in the client’s quality and training and development departments, as well as a purchasing agent, were interviewed by the company to prepare their proposal. A proposal is a sales document designed to persuade a client to hire your company instead of a competitor. We’ll refer you back to the work you did in the previous steps if you don’t finish assembling the information.

How do you write a winning proposal?

  • Understand the concept. A proposal is a sales tool not an information packet.
  • Research the customer.
  • Lay the appropriate groundwork.
  • Brainstorm your approach.
  • Write the executive summary.
  • Write the body of the proposal.
  • Mercilessly edit the whole thing.

I was able to speak with Tom Sant, the world’s top expert on proposal writing. The proposal won’t win if you don’t uncover the customer’s true decision criteria. If you’ve done marketing and sales activities that establish recognition in the mind of the decision-maker, your proposal will be thrown out. The body contains detailed explanations of how you will do the work, the people involved, your prior successful experience you have in this area, previous customers, and evidence of your core competency and financial stability. Sant says that decisions are usually made based on the executive summary, but failing to follow a template automatically disqualifies you, regardless.

What makes a proposal successful?

A well-written proposal concisely describes each step of the sales cycle and briefly explains how a specific product or service will solve an identified need. Your proposal should explain to a prospective client why they started looking for a solution. It’s 2019.

How should a business proposal end?

A business proposal conclusion should include a summary of all of your main points, as well as overcoming objections and finishing with a flourish. Asking for a specific response or action is the same as closing a sales presentation.

Neal Kaplan I'm a director of technical communications working for a data analysis startup in Redwood City. I started as a technical writer, and since then I've also been learning about information architecture, training, content strategy, and even something about customer support. I'm also passionate about cross-team collaboration and user communities.

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