Neal Kaplan I'm a director of technical communications working for a data analysis startup in Redwood City. I started as a technical writer, and since then I've also been learning about information architecture, training, content strategy, and even something about customer support. I'm also passionate about cross-team collaboration and user communities.

How do you grab attention in a cover letter?

2 min read

  • Introduction is Everything. The key to an attention-grabbing cover letter is the very first sentence.
  • Add a Slogan. A slogan should express the value you bring to an employer.
  • Be Confident.
  • Be True to Yourself.
  • Find the Addressee.
  • Do Your Research.

You want the cover letter to grab the reader’s attention in a way that makes them want to keep reading. You want to demonstrate that you are a real person and give the reader an idea of how you will fit in at the company. Default to “Dear Hiring Manager” if all else fails and you can’t find an actual name to address your cover letter. The hiring managers assume that you will send the same resume and cover letter to every job that you apply to. While templates are a great way to get started, remember that you need to tailor your cover letter for each job you apply to. You don’t want to risk being passed up for a dream job because of a bad cover letter.

What is ATTN on a cover letter?

If the job description mentions a specific person, make sure to include it here. The format is used for the greeting.

What are some tips for gaining attention in the opening of your cover letter?

  • Convey enthusiasm for the company.
  • Highlight a mutual connection.
  • Lead with an impressive accomplishment.
  • Bring up something newsworthy.
  • Express passion for what you do.
  • Tell a creative story.
  • Start with a belief statement.

If you have been staring at a blank screen trying to formulate the perfect cover letter introduction, or if you find yourself resorting to overused phrases like “I am writing to express my interest…” or “Hello, my name is…,” try one of these seven opening techniques. If you want to avoid sounding insincere, bring up a specific event, fact, notable stat or award the company recently won! Company ABC was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, all while experiencing triple-digit revenue growth. I am excited about the possibility of taking on the account executive role to expand your company’s growth and work towards a more sustainable future with my track record of reducing costs by 30%+. Since hiring managers are looking for candidates who can be advocates for their company and come with a strong work ethic, starting off by expressing your passions is a real attention grabber.

How do you express enthusiasm in a cover letter?

  • Open With a Personal Greeting.
  • Show You Researched the Company and Job.
  • Describe Your Qualifications With Powerful Verbs and Action Words.
  • Explain Your Quantifiable, Concrete Results.
  • List Reasons Why You Are Personally and Professionally Excited to Apply.

Information that is geared towards expressing your passions and qualifications should be included in your cover letter. In your cover letter, you can mention that you’re aware of customer experiences other people have had with the company, or state something about the recent direction the business seems to be headed in. If you list out why you are excited about each and every requirement without writing a book, you show yourself as a passionate human who considers how you can bring value to the company. I have a track record of building and leading high performing teams and aligning operations with corporate goals. Senior and executive-level job seekers are the focus of Find My Profession’s professional resume writing service.

Should Cover letters have a hook?

When writing a cover letter, you want to think about your hook so that they keep reading. Draw connections between the job requirements and your skills, experiences, and attributes in your case. Do not repeat your resume if you highlight 1 or 2 accomplishments.

What is a hook in a cover letter?

A hook is something that entices readers to continue reading. Every cover letter has a different hook, so researching businesses will be very beneficial for you.

What should a cover letter hold?

The cover letter should be one page long and divided into three to four paragraphs. The reason you are writing and how you heard about the position should be in the first paragraph. It should include attention grabbing, yet professional information.

Neal Kaplan I'm a director of technical communications working for a data analysis startup in Redwood City. I started as a technical writer, and since then I've also been learning about information architecture, training, content strategy, and even something about customer support. I'm also passionate about cross-team collaboration and user communities.

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